Cash in on Kindness

April's Charity: Conservation Resource Alliance

The Conservation Resource Alliance was originally established in 1968 as part of a nationwide network of Resource Conservation and Development Councils. Since its inception nearly half a century ago, CRA has emerged as one of the premier conservation nonprofit corporations in the state. The organization proudly serves 15 counties in northwest lower Michigan.

CRA’s RiverCare Program was created to guarantee that natural resource professionals maintain a consistent and prioritized action plan for each river in the organization's region. The program allows for CRA to find and repair physical problems before they become worse, and maintain efficient, coordinated local river committees. These committees, comprised of agency, resident, and interest group representatives, allow for streamlined communication and representation.

Northwest Lower Michigan’s unique and stunning combination of rivers, streams, forests, and wildlife attracts thousands of seasonal residents and millions of visitors each year. Anyone who resides, vacations, or conducts business in the region is an inextricable part of our community.

Our community must realize that the quality of the area’s scenery and resources is not automatically preserved or enhanced. The Conservation Resource Alliance exists to ensure our pristine resources are around for generations to come